2012 ceramics face shuffle ceramic design was the new trend
Description: 2012 ceramic industry is facing the kind of development? As of 2011, China had a variety of ceramic tile production line of 3273, Nissan 3482.8245 million square meters. At present, the average single-line single daily production of domestic ceramic tile production line has reached over 10,000 ...
Comments: to go accompanied by wealth groups, rapid growth, the material is greatly enriched the thriving arts and culture, high-end tile brand out to build high-end image, and even some of their products as a "luxury", which is market segmentation precision marketing industry pattern of changes in performance, is a very valuable thing.
New warm core to heat the floor to subvert the traditional favored by consumers
Description: With consumer incomes increase, the overall economic environment, full of improving the quality of their own quality of life in the pursuit of naturally improve, the most prominent manifestation in the winter to improve the quality of life, is how we spend the winter season will not be cold invasion. In this context, we have heating in every industry needs, or has some heating methods was born in a different category ...
Comment: the "floor" to warm "combined. Compared to traditional heating methods, self-heating floor not only to heat up quickly, heat conversion rate, but also to achieve the time-sharing, partition temperature control, coupled with the floor can emit far infrared waves beneficial to humans, with good health care effect, and thus in line with the high quality of life of the part of the consumer demand.
Blue Ocean Strategy, metal doors and windows into the rural market in the doors of corporate
Description: With the popularity of the new rural construction and urbanization, the building materials will have a huge demand gap in rural areas is the end of the building materials industry, but also an opportunity. Marketing homogenization to incandescence extent, rely on a product or a fresh recruit, "the sales idea to eat your day era has written a chapter in history. Waged now on the market has entered the era of strategic victory, winning has become a must on a strategic starting line ...
Comments: The third and fourth tier of the market price elasticity, but it does not mean that consumers only pay attention to prices, do not care about the brand. In fact, the third and fourth tier market of consumers shopping irrational it easier for them to follow the trend to buy them even more than urban consumers about face. Within the logic of their prices, they are more willing to buy the brand, the brand of life is to show off their dream. First-line windows and doors should be cleverly integrated brand existing strengths, to develop efficient communication strategies. Limited to three, four-line market, the media status quo, outdoor and transit advertising effect would be better. |
